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Below is a listing of the documents that are available. Simply click on the document title to select that documents. The index is updated on a regular basis.
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Independent agent marketing
Take back personal lines—combat direct writers and increase your presence
A helpful discussion with a few ideas on how to get serious and aggressive about selling personal-lines insurance to beat the competition. 2 pages
The lowest price isn’t always the best deal
This document discusses the aspects of finding the "right fit," not necessarily the lowest price for your clients’ policies. 2 pages
Beware of the bait and switch
This resource kit talks about the importance of explaining what could happen when they venture out to other carriers without your guidance. 2 pages
How to find co-op advertising dollars
A step-by-step guide to making the most out of your marketing dollars with co-op advertisement. 2 pages
Band together to brand together—co-op advertising for the independent agency
An independent agent’s perspective on co-op advertising and how it can play a part in your agency marketing efforts. 3 pages
An insurance policy isn’t a commodity, it’s a contract
A resource kit to help agents explain the basics of insurance contracts to their insureds. 2 pages