For members, the PIA Logo reflects the professionalism, credibility, and purpose of the organization and you. Trademarks and service marks are part of a unified, consistent image and represent an organization’s mission.
One of the most valuable benefits of PIA membership, is the authorized use of the PIA Logo to convey your relationship with PIA.
The purpose of these guidelines is to ensure proper use of the PIA Logos by the association’s members. It provides PIA’s rules for Logo usage along with explanations and examples thereof. Your compliance with these rules helps PIA maintain its established image and reputation.
Use of PIA Logos
To use a PIA Logo, you must have a current PIA membership. Use of the PIA Logo is permitted solely to identify an individual as a PIA member.
The PIA Logo always must be reproduced from unaltered artwork supplied by PIA; this is intended to protect the integrity of the logo. PIA Logos always must be reproduced with trademark registration symbols (®) and/or trademark application symbols (SM or TM) intact.
Current PIA members may use any of the PIA Logos shown below.
Current PIA members may use the PIA Logo in the following ways:
In the member’s retail operation and offices (e.g., displayed on windows, doors, interior and exterior signs).
On stationery, including but not limited to, letterhead, envelopes, and business cards. The size of the PIA Logo shall not be larger than the member’s name, mark, or logo on the stationery.
In advertisements, promotional materials, trade-show displays, newsletters, publications, websites, email messages, and catalogs relevant to their membership in PIA.
As permitted by an authorized representative of PIA.
The PIA Logo may not be used in any manner that conveys or implies PIA’s endorsement, sponsorship, or approval of a member’s specific programs, activities, products, or services. The PIA Logo always should be separate and distinct from other marks and copy. In all uses, the PIA Logo shall not be larger than the member’s name, mark, or logo that also appears on the item in question.
The logo and logotype can appear only in the designated format. No other graphic element may obscure or interfere with the logo or logotype. Neither the logo nor the logotype may appear so close to another graphic element that their integrity as unique forms is unclear.
Technical Guidelines for Graphic Reproductions of PIA Logos Considerations
The PIA Logo is composed of three separate letters that create one strong graphic form. The dot on the “i” translates the abstract form into the human elements—the agent and the consumer.
The PIA Logos always must be reproduced intact—without any alteration or distortion of the single form. The Logo must be reproduced from unaltered artwork supplied by PIA; this is intended to protect the integrity of the logo. This artwork may only be altered as permitted in these guidelines.
The Logo may be reproduced in desired sizes by enlarging or reducing from these authorized Logos. The size of the PIA Logo shall not be larger than a member’s name, mark, or logo on the same item (e.g., ad, brochure).
No other graphic element may obscure or interfere with the Logo or logotype. Neither the Logo nor the logotype may appear so close to another graphic element that its integrity as a unique form is unclear.
The tone and color of the Logo may vary according to reproduction method and number of ink colors available, using the guidelines below:
The preferred colors for the stylized “P-I-A” portion of the PIA Logo (pictured above) are: For the “P”: PIA Red (PMS 187); for the “I”: Grey (60% Black); and for the “A”” PIA Red (PMS 187). This breakdown should be used whenever two-color, or one-color plus black printing is available, on a white background. When four-color process is available, the process colors should be used to simulate PMS 187 to create PIA Red.
When only black is available, the PIA Logo should appear in 100% black on a white background. No other background color is acceptable.
When black plus a second color is available—but the second color is not PIA red—the Logo still should appear only in black and not in any other color.
When the PIA Logo must appear on a reverse (Black) or very dark background, the logo may appear Red/Grey (60% Black)/Red or all white.
When the PIA Logo must appear on a color background, a determination must be made as to whether the background is so close in tone to the PIA Logo color(s) that it obscures it. If, for instance, the background is 40% black, the PIA Logo gray would disappear into it. In such a case, the PIA Logo may appear totally in 100% black, totally in white, or a separate area must be created for it.
When only one color is available, the PIA Logo may appear in 100% color in all letters, no matter what the color is. The “i” should not be screened, rather it must appear in 100% color. This is the least preferred usage of the PIA Logo.
Quality Control Provisions
Any individuals who exercise their right to use the PIA Logo as outlined above agrees to comply with all applicable federal and state laws and regulations when engaging in any activity in connection with the PIA Logo.
Upon PIA’s request, each member who uses the PIA Logo agrees to forward representative samples of such use to PIA within 30 days of said request.
Upon PIA’s request, each member using the PIA Logo agrees to provide PIA with materials and information regarding its organization, programs, products, and services.
Additional Terms of Use
PIA reserves the right to request that any member discontinue the use of the PIA Logo if PIA—within its sole discretion—determines that the logo is in violation of its rights. Each member agrees to discontinue said usage within 30 days of receiving a written request to do so from PIA.
If at any time during the usage of a PIA Logo an individual ceases to be a PIA member, he or she will discontinue all use of the PIA Logo or any name, mark, logo, or other trade identity similar thereto immediately. Each member acknowledges PIA’s exclusive ownership of PIA Logos and shall not challenge PIA’s ownership thereof.
Each member agrees to comply with any additional guidelines set forth by PIA.
Each member acknowledges that PIA is the sole and exclusive owner of the Logos and agrees that its use of the respective PIA Logo inures to the benefit of PIA, that the PIA Logos are important and valuable assets of PIA, and that its use of the PIA Logo materially impacts the value of the PIA Logo.
